Salomon Freeski TV, now in it’s 9th season, is our flagship web series. In 8 years, we have produced over 100 episodes which have earned more than 30 million views on the internet. While viewer numbers are important to Salomon, what’s even more important is the emotional connection and engagement we are making with the viewer. For the brand, the quality of the comments on an episode is the most important unit of measure. With each episode, our goal is to inspire the viewer, move them emotionally and connect with them. Though it started as an experiment in 2007, Salomon considers Salomon Freeski TV to be it’s most successful marketing initiative to date.
Salomon Freeski TV consists of 6-12 short films/episodes per season from ski locations around the globe. The episodes air online between October and March and vary in length between 4 and 30 mintues. They play bi-weekly on approximately 15 of the most popular ski and outdoor websites across the world. In addition to our dedicated online following, certain short films are selected and tour with major outdoor & adventure film festivals such as, The Banff Mountain Film Festival, Mountain Film in Telluride & Kendal Mountain Film festival (to name just a few) garnering many awards along the way.
We are now in production on Season 10 of Salomon Freeski TV.