Salomon TV, now in it’s 10th season, is our flagship web series. In 8 years, we have produced over 100 episodes which have earned more than 30 million views on the internet. While viewer numbers are important to Salomon, what’s even more important is the emotional connection and engagement we are making with the viewer. For the brand, the quality of the comments on an episode is the most important unit of measure. With each episode, our goal is to inspire the viewer, move them emotionally and connect with them. Though it started as an experiment in 2007, Salomon considers Salomon TV to be it’s most successful marketing initiative to date.
In addition to our dedicated online following, certain short films are selected and tour with major outdoor & adventure film festivals such as, The Banff Mountain Film Festival, Mountain Film in Telluride & Kendal Mountain Film festival (to name just a few) garnering many awards along the way.
We are now in production on Season 11 of Salomon TV.