In collaboration with the Google VR team, we have created immersive virtual reality content that takes viewers to some of the most remote places on earth to entertain and educate. From the Greenland ice sheet with Prof. Alun Hubbard to a backcountry cabin off the grid for a project with Arcteryx, the heart of the Great Bear Rainforest or the forbidden city of Lhasa in Tibet. Through trial by fire we have a robust understanding of this nascent medium and how to best utilize the principles of VR to take viewers to the places we document.

We are a featured creator on the new JUMP START loan program

Over a 2 week expedition to the Great Bear Rainforest, we developed 4 short natural history VR experiences for educational purposes to complement the Great Bear IMAX film. We got up close and personal with Grizzly bears, spirit bears, humpback whales and salmon.

Produced in collaboration with Google and Pacific Wild.

In 2017 we produced a short VR piece for Arcteryx to give retail customers a backcountry hut experience. Arcteryx built out an in store activation with an Oculus headset installed in a makeshift cabin. The experience was built out in 17 brand stores across North America. Switchback also developed a custom, branded, white label application for playing the content.

This was a co-production between Arcteryx, Google JUMP and Destination BC.

GREENLAND ICE SHEET 360

As part of the Salomon TV film, “Guilt Trip”, we partnered with Google VR to create 360 behind the scenes content from our work in the field. The content was showcased on tv.salomon.com and formed an immersive installation at premieres for the film in New York, Banff, Toronto, and Whistler.

In addition, we created a “virtual field trip” for teachers and students of the climate science undertaken on the Greenland ice sheet to be incorporated into Googles VR education platform, Google Expeditions.

The full experience can be found at tv.salomon.com

Teachers and students can access the “Greenland Ice Sheet Climate Science” teaching aid on the Google Expeditions app available on Android and iOS.

In partnership with Google VR, we produced a 7 part, behind scene VR180 series to support the Salomon TV film, “Higher Truths”. We gained rare access to the sacred Buddhist temple, the Potala Palace, in Lhasa, and captured VR in the thin air at 6000m in the Himalaya.